Case Study:
Studio Retail Print & IRL

Studio Retail: Print Design & Festive Roadshow Campaign

This comprehensive project encompassed both traditional print design and innovative real-world marketing experiences. I created and oversaw all print design for Studio Retail's catalogs while also designing and managing the complete "Festive Roadshow" campaign, which included full bus design, prop design, and TV advert elements.

Project Overview and Scope

The Studio Retail Print & IRL project consisted of two major components:

• Print Design Leadership: Creating and overseeing all catalog design for Studio Retail
• Festive Roadshow Campaign: Complete design and oversight of a mobile marketing experience including bus design, props, and TV advert elements

Catalog Design and Print Management

As the lead designer for Studio Retail's print materials, I was responsible for creating and overseeing all catalog design. This involved:

• Designing seasonal catalog layouts and templates
• Creating product presentation and photography direction
• Managing print specifications and production processes
• Ensuring brand consistency across all print materials
• Coordinating with marketing teams for content integration

The Festive Roadshow: A Multi-Platform Campaign

The Festive Roadshow was an ambitious campaign that brought Studio Retail's brand to life in the physical world. This comprehensive project included:

Bus Design and Branding

The centerpiece of the roadshow was a fully branded bus that would travel to various locations. The bus design required:

• Complete exterior branding and livery design
• Interior layout and experience design
• Brand integration with vehicle specifications
• Production-ready artwork for vehicle wrapping

Prop Design and Physical Elements

Creating engaging physical experiences required innovative prop design:

• Interactive display props and installations
• Branded merchandise and promotional materials
• Photography backdrops and staging elements
• Event signage and wayfinding systems

TV Advert Elements

The campaign extended into broadcast media with TV advert elements:

• Visual design for TV commercial components
• Brand integration in video content
• Graphic elements for broadcast materials
• Consistency with overall campaign messaging

Creative Direction and Brand Consistency

Maintaining brand consistency across such diverse mediums was a key challenge. The design approach ensured:

• Unified visual language across print and physical experiences
• Consistent brand messaging and tone
• Seamless integration between digital and physical touchpoints
• Scalable design systems for future campaigns

Production and Implementation

The project required careful coordination of multiple production processes:

• Print production management for catalogs
• Vehicle wrapping and installation coordination
• Prop fabrication and quality control
• TV production coordination and asset delivery
• Timeline management across all deliverables

Campaign Impact and Results

The Festive Roadshow successfully created a memorable brand experience that:

• Generated significant brand awareness through physical presence
• Created engaging customer interactions and social media content
• Demonstrated Studio Retail's commitment to innovative marketing
• Provided measurable results through foot traffic and engagement

Outcomes and Legacy

This project demonstrated the power of integrated marketing across multiple platforms. The combination of traditional print design with innovative real-world experiences created a comprehensive campaign that engaged customers at multiple touchpoints, from catalog browsing to physical brand interactions.